Research in mass media

Basically, Mass Communication Research Is The Study Of The Underlying Causative Factors That Help Explain The Relationship Of The Mass Media With The Behaviour Pattern Of The Masses. These Relations Delve Deeply Into The Experiences As Well As Into The Plausible Future Experience With The Mass Media.A Veritable Mine Of Information, This Book Contains The Following Eighteen Chapters Introduction; Research In Mass Communication; Research On Mass Media Effect; Research In Media; Research In Advertising; Impact Of Media; Research For Marketing; Research Methodology; Various Methods; Method Application; Data Collection Techniques; Various Themes; Marketing Test; Media Persuasion; Evaluation Technique; Content Analysis; Reporter And Sources; And Problems In Application; Etc.