Managing in the global business environment

This casebook focuses on the globalization issues that, in the past, have been difficult to research and teach. It is a collection of cases that deal with global issues and the impact of cross-border or cross-cultural elements bring to the business world and managerial decisions. Using these cases in the classroom allow faculty to introduce the global dimensions of business at the same time as capital budgeting, sourcing, brand management, and bargaining and negotiation. International aspects of business are not seen as separate problems, but integral to the challenges that face managers in today's global business environment.